Dr Meng-Shan Sharon Wu
Senior Lecturer in Marketing
- Email: meng-shan.wu@brunel.ac.uk
- Tel: +44 (0)1895 265388
- Marketing
Summary
Sharon Wu is a senior lecturer in Marketing at Ë®¹ûÅÉAVBusiness School. Sharon has previously worked at the Royal Holloway, University of London, University of Southampton and University of Portsmouth. Sharon's research, teaching and supervisory interests encompass Consumer Behaviour, Branding, Luxury related studies, and Digital Marketing.
Her work has been published in Journal of World Business, International Marketing ReviewTechnological Forecasting & Social Change and Computers in Human Behaviour.
Prior to becoming an academic, Sharon worked for companies in the beauty and marketing industries as a senior marketing consultant for over 10 years where she has extended a wealth of experience in marketing, especially in the cosmetics and marketing sectors.
Qualifications
PhD in Marketing, Royal Holloway, University of London, UK.
MBA, Willamette University, OR, USA.
BA in Economics, University of Oregon, OR, USA
Associate Fellow of the Higher Education Academy, InsTIL, Royal Holloway, University of London, UK
Responsibility
Ë®¹ûÅÉAVBusiness School MSc Marketing Programme Lead
Office Hour: Wednesday & Thursday 9:30 - 10:30
Newest selected publications
Ko, WW., Chen, Y., Chen, C-HS., Wu, M-SS. and Liu, G. (2021) ''. Journal of World Business, 56 (6). pp. 1 - 18. ISSN: 1090-9516
Li, CS., Zhang, CX., Chen, X. and Wu, MSS. (2020) ''. Tourism Review, 76 (2). pp. 427 - 438. ISSN: 1660-5373
Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2020) ''. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335
Zhang, CX., Li, CS. and Wu, M-S. (2019) 'Factors Influencing Chinese post 90s Female Outbound Tourist’ Luxury Fashion Purchases Abroad'.9th Advances in Hospitality and tourism Marketing and Management Conference. Portsmouth.
Chen, CHS., Wu, MSS., Nguyen, B. and Li, S. (2019) ''. Bottom Line, 32 (1). pp. 16 - 46. ISSN: 0888-045X