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Summary

Ming-yao Jen is a Lecturer in international business. Ming-yao completed her PhD in business & management at Ë®¹ûÅÉAVBusiness School, Ë®¹ûÅÉAVUniversity London. She has been working on a number of research projects in the areas of minority group, purchase intention, trust and risk and technological adoption. Throughout her PhD, she developed interests in business intelligence and big data, she has been certified by SAS and Microsoft (Azure). Before joining Ë®¹ûÅÉAVas a Lecturer, she had been working as a research fellow in a number of projects. She had also been teaching on several modules at Loughborough University and now Ë®¹ûÅÉAVUniversity London.  She is currently working on several ABS 4* publications with her colleagues.

Qualifications

• PhD Market Research (Ë®¹ûÅÉAVUniversity London)
• MSc Marketing (Ë®¹ûÅÉAVUniversity London)

Responsibility

Ë®¹ûÅÉAVAlumni Relations Coordinator, Ë®¹ûÅÉAVBusiness School