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Dr Weifeng Chen
Reader
Eastern Gateway 202q
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
- Innovation and Sustainability
Research area(s)
- International Innovation and Technology Management Strategy
- Artificial Intelligence and Value Chain Optimisation
- Sustainalbe Ecosystem Innovation and Co-creation
- Automation, Digitalisation and Work
- New Business Models and Innovation Management
- Corporate Communication in Digital Age
- Product Design and Brand Management
Research group (s)
- Centre for Artificial Intelligence: Soical and Digital Innovation
- Healthcare Management, Culture and Leadership
Research Institute (s)
Research Interests
My current research explores the impact of digital technologies, such as AI and Blockchain, on business models and the optimisation of sustainable global value chains. I am actively engaged in projects focused on AI adoption and transformation strategies across various industry sectors, including corporate governance, boardroom management, healthcare management, and sustainable construction and maintenance. Additionally, I am deeply interested in contemporary issues surrounding strategic innovation in products, services, and organisational management.
Research grants and projects
Research Projects
Project details
- 2022-23: Bruel ICS Funding, Daily activities matter: Post Covid Lifestyle and Mental Wellbeing
- 2022-23: BRIL Digital Living, ‘Natural’ participatory online interactions
- 2021-22: United Nation, The International Telecommunication Union (ITU) , Digital Health Provision through Telemedicine Ecosystem in Sub-Saharan Africa
- 2020-21: BBS Dean Pump-priming fund on the impact of disruptive technology (i.e. AI, Blockchain, IoT, Big Data) adoption on the performance of UK care homes.
- 2020-21: CES funding on DIY Lab within 水果派AVCBASS
- 2020-21: Research Seminar Series Awards 2020-21 on Digital Futures, Artificial Intelligence and Big Data within Brune:
- 2019-2021: British Council and Indian SPARC (Scheme for Promotion of Academic and Research Collaboration) Impact of Artificial Intelligence on Productivity, Employability and Business Models in Health Care Services
- 2018-2019: Centre for Entrepreneurship and Sustainability (CES), 水果派AVUniversity London, Is your job going to be Gigified? Envisioning personal exposure to earnings volatility in the age of the gig economy.
- •2017-2020: EU H2020 MSCA RISE, GREENDC: Sustainable Energy Demand Management for Green Data Centres. This research project studies the Energy Consumption and management issues of Data Centres in the UK, Turkey and Bulgaria and investigates their environmental impact and government policies
For collaboration opportunities in AI adoption and transformation, or to discuss cutting-edge strategies in innovation management, feel free to reach out to Dr. Chen at Weifeng.Chen@brunel.ac.uk
Research links
Co-author network
- Prof Ashley Braganza
- Dr David Botchie
- Dr Pantea Foroudi
- Dr Chima Mordi
- Prof David Gallear
- Dr Ozlem Bak
- Visualise network
Similar research interests
- Dr Vassilis Charitsis
- Professor Ashley Braganza
- Dr Asieh Hosseini Tabaghdehi
- Dr Geraldine Cohen
- Mr Amir Ashrafi
Research group(s)
- CIBSEM