Dr Liyuan Wei
Senior Lecturer in Marketing
- Marketing
Research area(s)
Pricing; innovation adoption; ethical consumption; consumer welfare and well-being; technology in marketing; individual and societal well-being; access-based consumption/the sharing economy
Research Interests
Dr Liyuan Wei is currently heading the Research Group for Marketing and Corporate Brand Management Group (MCBM) at the 水果派AVBusiness School. Her research has been published in Information Systems Research, Psychological Science, Marketing Letters, Journal of Business Ethics, International Marketing Review, and Applied Economics.
Over the years, she has held research grants from the Hong Kong Research Grant Council and other funding bodies. Her recent published works demonstrate a shift towards well-being in consumption such as mindfulness in sustainable consumption, research landscape on sustainability, and healthy ageing consumption practices.
